This is a website where people can upload a video, song or a picture of themselves or of their band performing their music and visitors to the site play, share and rate the performers. Everyone starts out equally small - the votes from people liking your music will make you bigger. The nine biggest bans will win the opportunity to play the biggest scenes in Denmark, Roskilde festival and places already sponsored by Tuborg.
I really like this concept as it gives small and up-coming bands a brilliant platform to showcase their music to the public that otherwise may never have come across them.
All social networking sites such as Facebook and twitter are great channels to recruit for help to win the competition.
One of the most interesting things about this competition is how they are finding new ways to bring the music to the public instead of sticking to social networking. You can connect with your headphones and listen to new music while waiting for the bus. This is something that I think most people would enjoy and make great use of, I know I would. The Airbus is connected to the website for the top nine updates and random selections of smaller bands.
Another cool thing about the Airbus is that you can download the mp3 or video to your mobile device.
I absolutely love the idea of having the option to listen to music while you are waiting for your bus to arrive. You get the option to hear the top 9 of that day by putting your headphones into the particular duct. I think it is a new way of thinking that combines avant garde in digital media with a huge gap in the market, which all in all makes this a huge success in my eyes.
This is pretty excellent, I think an idea like this has a lot of potential.
ReplyDeleteGetting a new band out there is good for everyone. The band gets some notoreity, the people get some great new music to listen to!
I also think something like this would possible help reduce anti-social behaviour at bus stops, or even on buses. If someone's preoccupied getting new music, they're not hassling someone.
On the flip side, reports of stolen headphones could increase ten fold.
This seems like a natural progression to the likes of YouTube which has become famous for launching new musical acts. The fact that it is democratic and literally in the public domain puts the power in the peoples hands rather than being forced to listen to what the record companies think we should.
ReplyDeleteGreat use of public spaces to promote the brand, can you connect more than one set of headphones at a time ? Are all those black squares a headphone socket ?
ReplyDeleteIt's a great idea, but I think this was just a proposal, I don't actually tink this was ever actually realised?? Maybe I just can't find it online.
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