J&B Global
City Remix
This is the "Start a Party" campaign for J&B whiskey. They established this new campaign so to encourage consumers around the world to Start a Party by hearing the party potential and turning their city into a dance track. A natural next step from inviting people to see the party potential anywhere.
It was produced by One more production, the print photography was done by Hans Wilschut and was made at KesselsKramer.
For the next campaign, J&B asked KesselsKramer to develop a participation campaign.
They joined forces with producer Russ Chimes to create a unique international music project for the party whisky J&B. J&B City Remix has been launched across 12 countries to inspire people all over the world to make music in an unconventional way. This J&B initiative is designed specifically to celebrate global cities and the energy that makes them special.
Taking inspiration from ambient city sounds, Chimes created a unique party track composed of a mix between the vibrancy of urban metropolises and a memorable bass line. To help bring this concept to life, they created a music video and a TVC to accompany the track, showing how everyday sounds can lead to great music.
For the next campaign, J&B asked KesselsKramer to develop a participation campaign.
They joined forces with producer Russ Chimes to create a unique international music project for the party whisky J&B. J&B City Remix has been launched across 12 countries to inspire people all over the world to make music in an unconventional way. This J&B initiative is designed specifically to celebrate global cities and the energy that makes them special.
Taking inspiration from ambient city sounds, Chimes created a unique party track composed of a mix between the vibrancy of urban metropolises and a memorable bass line. To help bring this concept to life, they created a music video and a TVC to accompany the track, showing how everyday sounds can lead to great music.
I love this idea as it is inspiring and radical. They have found a new way of manipulating sounds from around the city for this Start a Party campaign.
I like to find the music in every day life and think that more people should stop and try to find in for themselves. I find this especially appealing in nature. I think a lot of people are missing out as it can be very profound. So for a project to harness that spirit is very inspiring indeed. Good find!
ReplyDeleteI completely agree with you, I love to find the music in every day life also. I think music can be found everywhere! Even me typing this I can hear a beat. I love the campaign they have made for J&B and I think it shows the city and the party life in a new light.
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