Tuborg - Pixel Rock

"Pixel Rock" - They all started out small....

This is a website where people can upload a video, song or a picture of themselves or of their band performing their music and visitors to the site play, share and rate the performers.  Everyone starts out equally small - the votes from people liking your music will make you bigger.  The nine biggest bans will win the opportunity to play the biggest scenes in Denmark, Roskilde festival and places already sponsored by Tuborg.

I really like this concept as it gives small and up-coming bands a brilliant platform to showcase their music to the public that otherwise may never have come across them.

All social networking sites such as Facebook and twitter are great channels to recruit for help to win the competition.

One of the most interesting things about this competition is how they are finding new ways to bring the music to the public instead of sticking to social networking.  You can connect with your headphones and listen to new music while waiting for the bus.  This is something that I think most people would enjoy and make great use of, I know I would.  The Airbus is connected to the website for the top nine updates and random selections of smaller bands.

Another cool thing about the Airbus is that you can download the mp3 or video to your mobile device.

I absolutely love the idea of having the option to listen to music while you are waiting for your bus to arrive.  You get the option to hear the top 9 of that day by putting your headphones into the particular duct.  I think it is a new way of thinking that combines avant garde in digital media with a huge gap in the market, which all in all makes this a huge success in my eyes.

City Remix

J&B Global

City Remix

This is the "Start a Party" campaign for J&B whiskey.  They established this new campaign so to encourage consumers around the world to  Start a Party by hearing the party potential and turning their city into a dance track. A natural next step from inviting people to see the party potential anywhere.

It was produced by One more production, the print photography was done by Hans Wilschut and was made at KesselsKramer.

For the next campaign, J&B asked KesselsKramer to develop a participation campaign.

They joined forces with producer Russ Chimes to create a unique international music project for the party whisky J&B. J&B City Remix has been launched across 12 countries to inspire people all over the world to make music in an unconventional way. This J&B initiative is designed specifically to celebrate global cities and the energy that makes them special.

Taking inspiration from ambient city sounds, Chimes created a unique party track composed of a mix between the vibrancy of urban metropolises and a memorable bass line. To help bring this concept to life, they created a music video and a TVC to accompany the track, showing how everyday sounds can lead to great music.

I love this idea as it is inspiring and radical.  They have found a new way of manipulating sounds from around the city for this Start a Party campaign.

SpiritCam Vvs HD

I came across this piece of technology as I was researching avant garde in digital media.  The attention to detail that this slow motion camera possesses is truly out-standing with every clip it captures.  It is the first fully integrated broadcast Live Ultra Motion System based on Emmy aware winning technology from Vision Research.  


The HD video that is displayed below, is shot between 500 and 1,000 frames per second, giving a razor sharp photographic quality to the slow-motin video.  The latest version of the product - the SpiritCam Vvs HD, operates at up to 5,800 frames per second and provides instant replay at native HD resolution and image quality with a dual output for a live and replay feed.


This video below shows the IMovix SpiritCam v3 NAB 2009 showreel and it is truly amazing how it can capture things we might have missed while watching it in real time.

I feel that this piece of technology brings new aesthetic qualities to video that were not possible before.  I was truly mesmerized as I watched the jelly bounce onto the ground.  I love how you can see every movement it makes, something you would simply miss in real time.  Not a single detail goes unnoticed.  I feel that by using this slow motion camera, art can be created from everyday movements.

This is the SpiritCam itself:

This camera has been used many times for slow motion in documentaries etc.  One example of its use in commercial terms is in an advertising campaign for Schwepps where it is shot at an amazing 10,000 frames per second!

The Fun Theory - Issues Present

• People/Children not brushing their teeth
• Over consumption of alcohol - knowing the one that's one too many
• Laziness - couch potatoes
• People who are afraid of flying - make it fun for them some how/take their mind off it.......
• Public speaking - people that get very nervous

Kyle Lambert

Kyle Lambert - Painting Illustration and 3D Animation 

Kyle Lambert is an animation and illustration student from the UK. On his website he lists his specialist areas as “photorealistic illustration, digital painting, 3D modeling/animation, motion graphics and website design”. But one look at his portfolio and it is clear that digital painting is his forte. He paints digitally in both highly detailed and accurate photo realism and oil painting style.

His work was recently mentioned on the Photoshop User TV podcast and he was a tester for the latest version of Pixelmator (an image editor for Mac) and had his test piece featured on Pixelmator’s  official blog.

Photorealistic digital paintings are quite common today and a quick search on YouTube for “speed painting” will give almost 40,000 results but Lambert’s work is on another level to any digital painting I have seen before. Also a keen watercolour and oil painter, Lambert has an amazing talent. It is worth mentioning that it doesn’t take him hours upon hours to complete these works. On his portfolio website he indicates the time it took him to complete some of the paintings, one is as short as 2 hours.

    

From my research of him I have found that he still mainly uses his finger for sketching and painting on the iPad, but he has been sent a few other cool stylus solutions such as the NomadBrush which was the first iPad stylus that he had the opportunity to try. It is a great product that solves one of the biggest problems presented when painting with your finger - friction. The soft bristles allow you to paint across the iPad’s glass screen effortlessly. Not only does this allow you to work quicker, but in his experience makes you work in a much looser and more expressive way.


His work combines his passion for art, technology and story telling. He trained as a traditional oil painter and consider his main strengths to be the manipulation of colour, light and form to create striking images for storyboards, character designs and concept artwork.


"I have a fine attention to detail, a strong work ethic, love what I do and thrive on the constant challenge to learn and improve as an artist."

Avant Garde

This is my blog for Avant Garde in Digital Media!  I will post what I think are important and relevant issues and facts here and will give my honest opinion.  Enjoy reading!