"Light up the Night"
Minivegas recently created this interactive mirror in Milan for Heineken that allowed users to create light art on site with their body.
It looks pretty cool and is a great way to get people to interact with your brand in a place where they’ll be purchasing/consuming your product.
The launch of their new STR bottle. The bottle was launched at Salone Del Mobile; a prestigious design fair; in Milan.
It is a kinect-based light installation that responds to the movement of the audience and the Heineken STR bottle.
The installation allows up to 6 people to actively engage with the brand. The STR pattern is mapped on top of the audience’s reflection and back-projected on a huge interactive mirror.
Various predefined animations like the Heineken star can be triggered by the audience by adapting to certain poses.
They also made a video to highlight this and here are some stills from that video that show how they are using people to light up the night:
As part of a fully integrated and on-going campaign we “light up the night” via various digital platforms and installations. In the film you travel from city to city in an abstract Heineken inspired landscape.
The designs work well as a rendered film, but also when experienced in real-time and this creates unity inside the clubs.
Not only do I love this campaign but I also love how Heineken are using interactivity in their advertising campaign. It not only creates a sense of interest and fun in the brand but it also gets their customers more involved. Overall using this technology can only lead to a positive outcome when used correctly like Heineken.
Not only do I love this campaign but I also love how Heineken are using interactivity in their advertising campaign. It not only creates a sense of interest and fun in the brand but it also gets their customers more involved. Overall using this technology can only lead to a positive outcome when used correctly like Heineken.
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